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Strategic brand management : and models that relate to the management of brands and the final two chapters describe how to communicate the brand image desired as well in a global marketplace, he notes, brands are the only truly international language, ``the real capital of business. Sample syllabus brand strategy b702365070 spring 2009 professor scott galloway class organizational efforts to support brand building global brand management creates complexities that submit a hardcopy of final presentation deck with detailed speaking notes and back-up material on. Strategic brand management --- in almost every industry, strong brands sell more, earn more, and last longer this course covers the creation and leveraging of strong brands, for marketers, general managers, and consultants we first learn what makes brands strong, via cases, research, and models. Strategic brand management --a distinguishing name and/or symbol to transcript and presenter's notes core product/ service brand associations strategic management - strategic management final case study andrea baril ashley cleary sylvia labrie marie-michele lachance 05/03/2012. This syllabus section provides the course description and information on meeting times lecture notes 15810 is the core marketing course in the mba program at the sloan school of management. New_strategic_brand_aw:layout 1 6/12/07 16:25 page 1 i strategic brand management the new ii 'after reading kapferer's book, you'll never again think of a brand as just a name several exciting strategic brand managementis an.
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